Paulina Porizkova, a 59-year-old model and writer, has returned to Estée Lauder as a global brand ambassador. She emphasizes pro-aging values, advocating for authenticity and self-acceptance. This move highlights her influence in the beauty industry and her commitment to positive change.
Paulina Porizkova, a renowned model and writer, has made a significant return to Estée Lauder as a global brand ambassador. This move is not just about endorsing skincare and makeup products but also about championing pro-aging values. Porizkova, who first became a spokesperson for the brand in the 1980s, is now back to represent all categories across skincare, makeup, and fragrance.
Her return is notable for its alignment with her personal values. Porizkova is adamant about not promoting anti-aging products, instead focusing on how women can feel their best at any stage of life. She has been vocal about her experiences with aging on Instagram, where she has over a million followers. Her book, “No Filter: The Good, the Bad and the Beautiful,” is an empowering read that reflects her journey.
Porizkova’s partnership with Estée Lauder is not just about promoting products but also about driving conversation and fostering community. She is lobbying the brand to change the name of its Revitalizing Supreme+ Youth Power Moisturizer Creme to replace “Youth” with “You,” reflecting her belief in embracing one’s current stage of life.
1. What are Paulina Porizkova’s pro-aging values?
Answer: She emphasizes authenticity and self-acceptance, advocating for women to feel their best at any age without promoting anti-aging products.
2. Why did Estée Lauder re-sign Paulina Porizkova?
Answer: The brand re-signed her because they appreciate her advocacy work and her open, honest approach to aging.
3. What products will Paulina Porizkova endorse?
Answer: She will endorse skincare and makeup products that align with her pro-aging values.
4. How does Paulina Porizkova use social media?
Answer: She uses Instagram to share her experiences with aging and promote her favorite skincare and makeup products.
5. What is Paulina Porizkova’s goal with her return to Estée Lauder?
Answer: Her goal is to drive conversation and foster community around positive aging, while also promoting products that align with her values.
Paulina Porizkova’s return to Estée Lauder as a global brand ambassador is a significant move in the beauty industry. It highlights her influence and commitment to promoting positive aging and self-acceptance. Her advocacy work and open approach to aging make her a powerful voice in the industry, driving conversation and fostering community around pro-aging values.
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